Marketing Business to Consumer (B2C)

Today, the consumer market is immersed more than ever in a fast process of constant evolution:

• Changes in lifestyle and consumption habits of Spanish society
• Profound changes in key social demographic behaviour:

Composition of the home and the new distribution of roles within the same. Marked tendency towards the ageing of the age pyramid. Birth of new social profiles and communities of interest.

In this setting, the products tend to differ less and less and the offers get closer until almost identical. Today, competition is not solely base on price, but on trust, added value and service. Each time the consumer is more individual, receives a multitude of information and publicity and is more informed and demanding with less faith in brand names.

At the same time, the new digital era is imposing an unstoppable form of a large range of information channels, service and sales to the consumers. We stand before the new multichannel era.

Why Schober’s B2C database:

• Sufficient coverage.
• High quality information.
• Capacity for advanced segmentation.
• Sufficient multichannel contact data.

Schober offers two Business to Consumer databases:

• Schober Hogares (Homes).
• Club Bienvenido (Inmigrants).