Data Deduplication

Data Deduplication

Deduplication is the process of identifying duplicated records in the database. This process allows the classification of current clients (identifying the most profitable ones), increasing the possibility of more accurate segmentations, improving the profitability of the investments in marketing, avoiding duplicated mailing related to redundant information, optimizing database maintenance and, above all, enabling a better client relationship management.

 

Schober’s de-duplication services spain include a sophisticated application based on fuzzy logic technology, which enables a better understanding of the different elements within the company’s database. Thus, it is possible to merge the identified information within or through different data sources.

 

Schober provides a complete range of database deduplication services, including:


Deduplication/localization of name/registered name, last name and postal address, based on parameters obtained along Schober’s experience.

 

De-duplication of additional fields: phone number, TIN, email, etc.

 

Accuracy: It is possible to find duplications that bear little resemblance.

 

Integration and consolidation of information existing in different databases and/or information systems.