Data quality software applications

Data Quality Software Considering the Client in a comprehensive and linked way should be the base for any solution to be implemented by the company. There are two principles in modern marketing:


 

1. The Client chooses the channel through which he/she would like to communicate/act with the company: email, telephone, mail, visit, call centre, etc.
 

2. The Client can switch to another channel at any moment.


It is important to identify the Client in every channel; to build client loyalty it is essential to know them. This requires a thorough management of the Client data, as it is the only way to analyze their potential and develop actions and strategies based on the results to treat each of them in a comprehensive way.

 

Data Quality Software Applications

 

In order to guarantee top-quality data, Schober offers a set of data quality software applications spainthat, once integrated to the client’s systems, provide the appropriate mechanisms to prevent the input of invalid or erroneous information to the databases.

 

These tools provided by Schober are developed jointly with the German company Uniserv GMBH, European leader in advanced software for data processing. The mission of these solutions is to achieve a comprehensive view of each client, building and analyzing the relationships with clients, managing the company’s information sources and making well-informed strategic decisions.

 

Schober’s multi-national address management software applications:

 

Address normalization software application POST
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Data De-duplication software application MAIL
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Name normalization software application CONVERT NAME
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Coordinate assignment software application GEOCODING
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Remote normalization and geo-codification software application ASP
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