Data de-duplication software application MAIL

All professionals involved in data and information debugging processes, within CRM, data warehousing or database management projects for direct marketing actions, are constantly faced with the problem of duplicated addresses.

Cost reduction in mailings is not the only benefit. The CRM system expectations can only be met when the technical procedures provide a comprehensive vision of the client. Therefore, it is essential to merge and consolidate the heterogeneous information from all our information systems, creating single registers (clients) and thus guaranteeing information comprehensiveness without data duplication.

Data de-duplication software application MAILis a flexible system that yields excellent results in duplication verification -both in B2C and B2B areas- and can be easily adapted to the needs of the company, integrating it into other applications in batch or online mode.

The de-duplication process through this data merge-purge software application is aimed at identifying the duplicated recordsthrough different criteria and an error-tolerant methodology

Deduplication and identification by name/society name/surname and postal address.

Error tolerance (fuzzy logic).

Deduplication by additional fields: phone number, VAT number, email, etc.

Severallists (files, logical address tables etc.) can be processed simultaneously in one run.

Accuracy: it is possible to find low similarity duplicates.