Direct Marketing in Portugal
Let us tell you the secrets of the Portuguese Market Place

Portugal-direct-marketing-campaigns

Relational Marketing is still a new activity in Portugal. Ten years ago, there were hardly any mail-order companies and most of the current suppliers and agencies did not exist. Despite this, Direct Marketing has developed significantly over the last few years. Portugal is a country with a very positive predisposition towards marketing and advertising; it is an open society that has not yet been saturated. For benefiting from these opportunities is very important to work with a partner, as Schober, which knows the current special features of the market. Getting to know the market is the key to success, we know it better than anyone. Ask us, and we will help you to succeed with your Direct & Relational Marketing in Portugal.

 
Direct Marketing in Portugal
 

The main users of Direct Marketing in the country are the sectors of mail-order, financial services, business services, NGOs and new technologies and telecommunications services. Of particular interest are the possibilities this young market offers for Direct Mail, due to the high response rates and its still low costs regarding lists, lettershop and postage. The national postal structure is undergoing a very positive modernisation process due to the good work carried out by the Portuguese postal operator.

 
Interesting facts. Portugal:


Population: 10.605.870 (52% female, 48% male). 2006


G.D.P. per capita: 15.854 €. 2006


Main economical areas: Lisbon and Porto.


Main trading partners: Portugal, Italy, France, Germany. 2006.


Holiday calendar in Portugal:January 1; April 25; May 1; June 10; June 13 (Lisbon only); June 24 (Porto only); August 15; October 5; November 1; December 1; December 8; December 25. Itinerary days: Good friday and Corpus Christi.

Normalized address. Portugal:

 
COMPANY NAME
 SCHOBER PDM IBERIA, S.A.
CONTACT NAME
 DR. RICARDO DIAS
ADDRESS
 R. DA CONCEIÇÃO 46 - 1º
POSTCODE DESCRIPTION
 1100-154 LISBOA
 


Postcode: 7 digits. First digit correspond to the region, the following three digits indicate the division of this region (usually based on the Postal administration centres). The last three digits indicate a street, neighbourhood or aldeia.


Salutation: Titles are important to be kept in Portugal Ie. Eng. Dr, etc.
For male: Senhor and for female: Senhora.
For personalized letters: “Exmo Senhor. Surname 2” and “Exma Senhora. Surname 2”.


 
Data Protection
 
Portuguese legislation was the first to adapt to the EU Directive 95/46/CE, developed through the law for the Protection of Personal Information 67/98 of 26/10/98. Summary of obligations for the database holders:


Data treatment based on a lawful procedure, collecting only the needed information regarding its purpose.


Communicate data holders about the data collecting, data treatment responsible, usage of the data, users of the data and access/modification conditions.


Always allow data holders to access to their data to let them correct, modify or cancel their information.


Law forbids the usage of the collected data for a purpose different to the one communicated at the time of its collection.


Up-to-date of the database.


Need to keep your list clean of Robinson names.


Need to register all databases in the CNPD, Comissão Nacional de Protecção de Dados (National Commission for the Protection of Data).