Enrichment of databases
External data is the key in order to recognise and improve contact
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Enriching your client database with information and data from external sources is easy and provides you with important advantages in your enticement and loyalty strategies: |
- It provides you with better knowledge of actual and potential clients:
- Industry activity.
- Size and volume of business.
- Geographic concentrations.
- Social economic profile.
- It makes easier to value products and markets, and goals set up:
- Profitable market segments.
- Revenues by products and results by zones.
- Commercial objectives at each point of sale according to its local market.
- It raises the level of contact and increases the commercial efficiency of your Marketing activities:
- Telephone numbers with the maximum level of contact.
- Direct communication with management members.
- Multichannel campaigns.
Schober’s MarketBase, unique opportunities for the enrichment of data:
The Company, Self-Employed and >Homes databases offer maximum coverage of the business and residential market Its wealth of data gives you unique opportunities to >enrich data.
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