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Evolution and TrendCompany Groups

Evolution and Trend

Identify the most profitable commercial opportunities and potential markets with the highest value.

Despite the current complex economic climate, companies are obliged to carry out Marketing and commercial activities. It is now when investing becomes critical for the near future; however, it is necessary to invest in those market segments offering
both the highest potential and value.

We help you finding new commercial opportunities:

Schober has developed two business indicators specific for Sales & Marketing activities:

  • Evolution
  • Trend

Both indicators measure the evolution and trend of a company based on the changes occurred over time with regards to its Revenue and Number of Employees.

Applications of Evolution and Trend Indicators:


  • Loyalty Marketing: Qualification of your customer database.

    The Evolution and Trend indicators allow the possibility of valuing customers and market segments taking into account the progress status at any given time.


  • Customer Acquisition Marketing: Segmentation of external databases.

    The Evolution and Trend indicators measure and value, find and suggest, and assure that the commercial and marketing efforts are geared towards the most profitable markets.