Geo-codification

Data Geo-codification Addresses are the main axis around which the Geo-marketing and Micro-marketing strategies rotate. Only when used professionally, it is possible to take supplementary actions assigning individual information. This procedure gives birth to new dimensions in one to one marketing, reducing costs and increasing application effectiveness.

 

The Geo-codification methodology works with error-tolerant search methods -based on phonetics and fuzzy logic- that automatically detect and correct the addresses with great accuracy. In this way, it guarantees the assignment of geographical coordinates with a high information ratio and accuracy.