Geo-codification software application GEOCODING

Geo-codification software application GEOCODINGis a tool specially designed to run geographical coordinates assignment to your clients’ addresses and thus gain great knowledge about your clients and prospects.
 

Addresses are the main axis around which the geo and micromarketing strategies rotate. Only when used professionally, it is possible to take supplementary actions assigning individual information. This procedure gives birth to new dimensions in 1:1 marketing, reducing costs and increasing application effectiveness.

Geo-codification software application GEOCODING is tolerant to errors produced by incorrect reading, inaccurate spelling or incomplete transcription.
 

General perspective

Geocoding assigns geographical coordinatesto the postal addresses and is available for both interactive and batch processes.

The real time geo-coding is viable when introducing the postal address directly, as well as in electronic mail applications and e-commerce.

This international solution offers multiple versions for each country, taking into account the special features of each territory. The wide coverage street maps are available for all countries. This postal coverage is the base for an exact geo-index codification at different levels (street, floor, door).

The possibility to integrate the Geocoding software process to the postal validation and correction into the same street map file makes it possible for the data base to contain top-quality comprehensive data.

Geo-codification software application GEOCODING is an expert tool based in C/S technology and, due to its open architecture, works with all the platforms currently in use.

General functions

Geocoding assigns geographical information to postal addresses. Depending on the type and level of geographical information, the assignment will be done at the level of door, floor, street, district or municipality.

The geo-codification is dynamically and automatically done with the greatest detail available for that address.

The geoinformation enhancement methodology uses error-tolerant search methods -based on phonetics and fuzzy logic- that automatically detect and correct the addresses with great accuracy. In this way, it guarantees the assignment of geo-coordinates with a high information ratio and accuracy.

The interface standard logic and the tool universal design in all the international variants of the product have an ideal integration capacity.