From Geography to Geomarketing

Geocoding consists of geographically locating a point on digital map. Said location can be chosen by address, by its geographical latitude/longitude (GPS) coordinates and by proximity to a point of reference.

Starting from the database of client addresses and prospects, Schober will standardize the road names and doorways together with location or postcode, according to the province in which they are found. Schober will deliver as a final product a thematic layer of points with geocoding of the addresses, to be visualized and analyzed in any GIS system.

Advantages of Schober’s geocoding technology:

• Transforms Client addresses into extended information.
• Improves logistic and geographic representation processes.
• Allows the incorporation of demographic information, finding with total precision the exact location of clients or competitors.

Using Schober’s geocoding services, you will be able to:

• Represent your clients’ addresses in map form in order to identify the market penetration; Where are my clients located?
• Determine the geographic field or area of influence and location.
• Define sales areas.
• Know which are the high social economic level areas or locations.
• Know where the most densely populated areas are located.
• Expand data associated with addresses with individual or group demographic information of the INE, electoral register, EGM, EPF, etc., in order to create a more accurate representation of the client.