Geomarketing
Locations, distances and local markets: New key concepts in commercial and Marketing activities
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Traditional Marketing analysis is based on company description according to the business activity and size and individual descriptions according to social economic profile. |
Geomarketing integrates and evaluates this same data within the geographic aspect and brings a better understanding and ease to decision making.
Geomarketing is based on a series of key components:
- GIS software (Geographic Information Systems)
- Digital mapping
- Geocoding of addresses and points of interest.
- Market data and information.
Geomarketing eases and optimizes commercial and Marketing activities:
- Analyzes complex questions on the market within geographic structures and visualizes them in simple to use and understand maps.
- Structures and eases analysis of current and potential clients according to requested products and the location of points of sale and services.
- Optimizes commercial activities and increases commercial traffic at points of sale and services.
Geomarketing provides answers to key questions:
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- How to identify potential new clients for each point of sale or zone.
- How to create commercial traffic at points of sale.
- Which points of sale are most or least profitable.
- Which is the best place to open a new point of sale.
- Which products and services are most requested at each point of sale.
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- Are there commercial zones which overlap.
- What is the client profile for each point of sale.
- Which are the influential zones of my points of sale.
- How to adapt communication according to client profiles for each zone.
- What should be the commercial objective for each point of sale or zone.
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