About Schober PDM
 Schober PDM Iberia, S.A., was founded in the mid 1990’s as a joint project between two of Europe’s leaders in Direct Marketing: The Spanish company, PDM Marketing y Publicidad Directa, with over 30 years experience in Data Base Marketing, and the German multinational, Schober Direct Marketing. Schober Information Group, has been working in the European market for over 60 years and is today present in all the key European countries. At an international level employs a staff of over 400 and its has a turnover in excess of 300 million Euro.
Overall, Schober manages and supplies information concerning over 15 million companies and 130 million households; every year it assists over 25,000 European companies in their Direct Marketing and CRM strategies.
In the Iberian market, Schober has 60 employees in its Madrid and Barcelona offices, and over 90 permanent teleoperators rendering outside Telemarketing services.
Under its philosophy of supporting companies finding more customers and to assure those it currently has, the company has developed and introduced, a comprehensive service package at a national and international level, for strategic and tactical support in undertaking Data Base Marketing campaigns.
It is Schober’s ambition to provide our clients with marketing information and expert knowledge about solutions for data management and data quality . Our service concept is based on three fundamental pillars:
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 Information and Data for Marketing and Sales
On B2B data we hold the most complete universe of business information, covering 3,500,000 active businesses and over 2.000,000 decision makers in Spain and Portugal; with a unique formula combining sector and geographical coverage, segmentation data and communication data.
On B2C data, Schober holds a householder Masterfile with over 12 million consumer names, in addition to the Opt-in e-mail services and response lists we distribute.
Information and Services for Client and Business Development
Schober provides advanced services and solutions for data quality and information processing: data and information audit, purging and consolidation services, and expert information and data processing tools.
Data management services and advanced contents for Directory Assistance market
Over the last 2 years, Schober has developed Schober Directories & Contents, a new business area aimed to optimizes the directory enquiry services of Directory Assistance (DA) providers by applying Normalization, De-duplication and Enhancement processes to residential, business and governmentdatabases. Schober Directories & Contents incorporates its own "factory of contents" dedicated to capturing and creating advanced and dynamic contents that are included in the database enhancement processes.
Schober PDM Iberia is a full member of Federation of European Direct and Interactive Marketing, FEDMA; of Asociación de Publicidad Directa y Bases de Datos (spanish Association of Direct Publicity and Databases) PDBD-FECEMD; of Asociación de Comercio Electrónico y Marketing Relacional (spanish Association of E-Commerce and CRM), AECEM-FECEMD; of Association for the Directory Information Industry, EIDQ and of European Association of Directory and Database Publishers, EADP.
Furthermore, its web site and Digital Marketing are subscribed to the ethics protocol, Confianza Online (Online Trust).
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Further information 
