Validated and standardized names: Marketing One to One success

Schober’s technology and services for the name analysis and formatting analyse each critical part of a name in order to check its validity and integrity: Structuring each component of a name: First name, 1st surname, 2nd surname, sex, title, etc.

• Recognition of business or organisation names, supplying the legal form.
• Separation of businesses and individuals.
• Identification of certain models that do not belong to the name information, for example number of clients, process codes, etc., deleting them or placing them in special fields.
• Conversion, upper and lower case, including special characters such as umlauts and accents.