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HomesInmigrants

Schober Hogares

The database which opens doors to all homes in Spain

Univers, PDM Digital Marketing’s homes database, commercialised by Schober is the most complete and up to date consumer database in Spain and contains all homes with a telephone line
and therefore available for Marketing campaigns. It allows the identification of consumers more related to your products/services and the personalization of offers and communication.

Data quality:

Standardized with Schober’s database of streets and population entities.

Monthly update:

  • “High”, homes that have not previously received commercial publicity or because of a change of address are more receptive to offers.
  • “Low”, addresses which no longer appear in the telephone directories.
  • Refunds.

Suppression Files:

UNIVERS subfolder collects Refunds, Castaways and Deaths.

Segmentation possibilities:
  • NSE (Social Economic Level)
  • Geographical Areas (postal/administrative divisions)
  • Sex
  • Type of property (Single family, community)
  • Second Residences
  • Foreigners
  • SOHOs

NSE, Social Economic Level indicator:

Developed by PDM Analysis Solutions, summarizes the information from available public sources, creating a table of values from 0 to 9 which assign to each road or censorial sector in Spain a value that reflects the purchasing power of its inhabitants which allows UNIVERS to segment according to basic Social Economic Level criteria.

Advantages Schober Hogares:

  • Total coverage of the residential market in Spain.
  • Precise segmentation and identification of the market’s most profitable segments.
  • Data quality:
  • Full compliance with legislation regarding the personal data protection.
  • Constant creation of new variables of segmentation.