Geomarketing>Software GIS MarktAnalyst
Geomarketing | Software GIS MarktAnalyst
MarktAnalyst

The most complete tool for Geomarketing

MarktAnalyst, Official Business Extension of ArcGIS is the most complete GIS solution on the market. It brings together in one tool all the components necessary for

Geomarketing analysis and activity with pan-European coverage.

What can you do with Markt Analyst?

  • Geocoding of addresses with assigned geographical coordinates.
  • Creation of areas of influence.
  • Definition of commercial areas and territories.
  • Visualization of client relations on maps.
  • Identification and valuation of markets.
  • Location of points of sale and service.
  • Calculation of distances and routes.

What does it include?

  • Complete and intuitive package of functions for Geomarketing analysis and activities from infas GEOdaten.
  • Integrated Geocoding within the tool, from Infoware.
  • Tele Atlas National digital mapping.
  • Data analysis from the residential market as well as the Schober business market.

What are its main applications? >>
Client
Management
Territory
Management
Commercial
Management
  • Assignment of points of sale and geographic areas
  • Visualization of relations
  • Geocoding of addresses
  • Client area analysis
  • Definition of commercial areas and territories
  • Creation of distance zone
  • Distance scoring
  • Location measurement
  • Route planning
  • Portfolio analysis (Boston Grid)
  • Penetration measurement
  • Automated district planning
  • Statistic evaluation of regions or zones
  • Creation of individual districts
  • Multi-criteria calculations
  • Automated printing of maps